Damon's Copywriting Portfolio
I'm committed to creating a welcoming and inclusive space in my business. My work is only for those who align with the following:
supporting black & brown lives and anti-racist systemic change
supporting disabled rights and neurodiversity inclusion (conditions such as autism and ADHD are not fake or overdiagnosed, they also don't need to be "fixed")
supporting transgender rights (non-binary identities are valid, trans women belong in women's bathrooms, sports, and other single-sex spaces)
If you disagree with any of this, please see yourself out the door and don't interact with my work.
(Want to make your own values explicit in your business too? Check this out! (affiliate link))
Hi, I'm Damon šš» Iām a copywriter with a background in music production and the wider creative world.
I know that being great at what you do doesn't always make it easy to talk about. That's why I help creative businesses turn their ideas into clear, compelling written content.
Whether it's website pages, a sales page, or ongoing blogs and emails, my goal is simply to help people understand what you do, why youāre worth buying from, and whether theyāre the right fit for you!
Selected work
šµ BandLab Product Descriptions
Music creation platform BandLab offers thousands of royalty-free sample packs for music producers. I write punchy, action-focused descriptions for approx. 80 new releases every month.
Goal: simply and effectively communicate the overall vibe and tonal qualities of instruments featured in each sample pack. Guide readers to take action and use the samples in their projects.
Audience: music producers around the globe with varying levels of technical knowledge, looking for samples that match the style of their project.
Prioritised clarity and sensory-focused, non-jargon-y language to communicate the contents of each pack while remaining easy to understand for all skill levels.
Matched the brandās voice with imaginative but not over-the-top descriptions.
Highlighted the transformation that each sample pack brings to the audienceās projects.
We value his knowledge which helps in crafting content that's more informative and enriching.
Working with Damon is always a smooth experience.
He is consistently punctual, hitting every deadline without the need for reminders, which greatly contributes to our team's efficiency.
We also value his knowledge of music and music production, which helps in crafting content that's more informative and enriching for readers.
BandLab Technologies
š§ Email Sequence: NeuroSparks LMS Launch Campaign
As neurodiversity support specialists, NeuroSparks offer a range of services including entrepreneurial business coaching, VA support services, and neurodiversity workplace training.
I created an email launch sequence as part of the upcoming release of their new Learning Management System (LMS). The LMS hosts online courses covering mental wellbeing, DEI, and neurodiversity in the workplace.
Goal: Guide the audience to book a free demo call, where they will be offered an annual rolling subscription to the LMS and/or workplace training sessions.
Audience: senior B2B (C-suite, people managers, business owners), primarily in the Northwest (UK).
Structured a 4-week email campaign to build trust and momentum.
Established credibility through relevant evidence/research into the topic.
Created relevance to the audience, demonstrating how the topic affects their people and their outcomes.
Encouraged action by presenting a demo call as a low-commitment next step.
Repurposed existing material from the client, including a report, PDF guide, and internal marketing plan.
š Sales Pages: Make Tasks Easier Toolkit
The sales page for my new digital product, the Make Tasks Easier Toolkit!
This is an educational guide sharing my personal productivity framework for tasks that we feel resistance towards.
Goal: to highlight the features and transformation that the guide brings, and guide the reader to purchase.
Addressed both practical and emotional pain points to strengthen relevance
Used transformation-focused language to inspire the reader
Clearly defined the deliverables and target audience so the offer feels concrete and easy to understand
š§ Blog Posts: The Lofi Blog (Music Education & Product Showcasing)
Ongoing blog posts for producer and YouTuber Mondo Loops, focused on lofi music production. Includes educational tutorials and product-focused content showcasing sample packs and VST plugins.
Goal: To build trust with the audience through valuable, accessible content, while naturally introducing related products.
Wrote educational tutorials designed to be clear, practical, and easy to follow
Balanced informative content with promotional elements, showcasing key features and use cases of products
Adapted tone and language to suit a beginner-to-intermediate level audience
Repurposed content from the clientās YouTube videos
Always exactly what I needed.
Damon was always easy to work with, the content was always exactly what I needed and never had any issues. Would definitely recommend Damon's services.
It was clear Damon had an eye for detail and wrote great content, but what was more impressive was the technical music knowledge that Damon brought to the blog posts.
Mondo Loops
What others are saying...
Always right on with creativity, content and delivery time.
Damon is always right on with creativity, content, and delivery time. A very positive person to work with. His writing is researched and written well to grab the attention of your audience. Highly recommended.
Studio 237 Music Lessons
Goes beyond expectations.
Damon was a delight to work with!
He goes beyond expectations and provides really good writing that matches requirements.
Home Studio Expert
Research is very thorough.
Highly recommend! Damon's writing is fantastic and his research is very thorough.
Will definitely be working with him again in the future.
Abbey Road Institute
